TRETThe Real Estate Thingy
Real estate CRM · built for India’s builders & CPs

Catch everylead.Close everyunit.

TRET pulls leads from 99acres, MagicBricks, Meta and WhatsApp into one list in seconds, runs your site visits and channel partners, quotes live inventory, and keeps going after the booking.

Book a 20-min demoSee how it works

On your own projects · nothing to install · a human replies within hours

skyline.tret.in · live
Tue 17:04
Incoming leads24 today
  • Rohan Mehta99acres
    3 BHK · ₹1.6–1.9 Cr→ Aarav · 3s
  • Priya NairMeta Ads
    2 BHK · ₹95L–1.1 Cr→ Sana · 2s
  • S. KrishnanWhatsApp
    Office · 1,200 sq ft→ Aarav · 4s
First response
3m 40s
SLA 15 min · 0 breaches
Tower A48 units
■ 27 open■ 3 held■ 8 booked■ 10 sold
A-1204 · HELD · 46h left
All-in incl. GST₹1.84 Cr
Captures leads from99acres✦MagicBricks✦Housing.com✦Meta Ads✦Google Ads✦WhatsApp✦IVR✦Website✦Walk-ins✦CSV✦99acres✦MagicBricks✦Housing.com✦Meta Ads✦Google Ads✦WhatsApp✦IVR✦Website✦Walk-ins✦CSV✦
Quick answer

TRET is a real estate CRM for Indian builders and channel partners. Leads from 99acres, MagicBricks, Housing.com, Meta and Google lead forms, your website, WhatsApp, IVR and walk-ins land in one de-duplicated list; TRET then runs follow-ups, site visits, live inventory, channel partners, bookings and payment schedules.

Week one

What changes immediately.

Not a roadmap. This is what the first Monday on TRET looks like for a sales team that used to run on Excel and WhatsApp groups.

4 min
average first response
vs. next day on a WhatsApp group
0
units double-sold
soft-blocks with expiry, everywhere
1
list for every lead source
de-duplicated by phone number
100%
CP disputes with a timestamp
first-claim, settled automatically
Sound familiar?

Sales teams don’t lose deals.
They lose track.

01

Leads scattered across five inboxes

Portals, ad forms, WhatsApp, walk-ins. Duplicates get worked twice by two executives; the rest go cold before anyone calls.

02

Follow-ups that live in someone’s head

No reminder, no owner, no response clock. A hot lead waits two days for a callback and books with the project down the road.

03

“Is A-204 still available?”

Three executives, three answers. Cost sheets are typed by hand in Excel and two of them are already wrong.

04

Site visits run on memory

Booked over a call, reminder forgotten, no-show unexplained, feedback lost the moment the customer leaves the gate.

05

Two channel partners, one lead

Both claim they brought it first. Nobody can prove it. The argument costs you the deal and the partner.

06

You find out what worked at month-end

Which source produced bookings? Which telecaller converts? The MIS arrives after next month’s budget is already spent.

→

There’s a fix for every one of these.

Keep scrolling. Five chapters, one system.

Five chapters

From “hello?” to handing over the keys.

One system that already understands projects, towers, units, site visits and channel partners. Nothing has to be bent into shape.

99acresMagicBricksMetaWhatsAppWebsite
de-duplicated by phone
Rohan MehtaNEW
+91 98••• ••210 · 3 BHK · ₹1.6–1.9 Cr
seen on 99acres + Meta → merged→ Aarav · 3s
01Capture

Every lead. One list. Three seconds.

99acres, MagicBricks, Housing, Meta and Google forms, your website, WhatsApp, walk-ins. They all land in one de-duplicated list and get assigned before the customer has put the phone down.

  • Phone-number de-duplication with merge history
  • Round-robin or rule-based routing by project, budget, language
  • Response-time clock starts the moment a lead lands
Hi Rohan, Aarav from Skyline Heights. Sending the 3 BHK brochure and cost sheet for A-1204 👇
PDFA-1204-cost-sheet.pdf
Looks good. Can we visit Saturday?
FOLLOW-UP · TOMORROW 11:00auto-set
Confirm Saturday visit · A-1204
02Follow-up

Follow-ups that follow up themselves.

Every lead has an owner, a stage and a next action. Calls, WhatsApp threads and meetings sit on one timeline, and the overdue queue is the first thing an executive sees each morning.

  • One-tap WhatsApp with your own templates, logged on the lead
  • Click-to-call with outcomes logged as the call ends
  • Auto-reply to new portal leads in seconds, even at 2 a.m.
Site visits · this week11 booked
Mon
1
Tue
2
Wed
0
Thu
3
Fri
1
Sat
4
Sun
0
Rohan Mehta · Sat 4:30 pmCHECKED IN
19.07°N 72.87°E · Skyline Heights gate
Liked viewWants higher floorBudget ok
03Site visits

Visits that actually happen.

Scheduled against executive availability, reminded on both sides over WhatsApp, checked-in from the app at the gate, and reviewed before the customer reaches their car.

  • Per-project calendar with slot availability
  • Geo check-in and feedback captured on the spot
  • No-show and revisit tracking with channel-partner attribution
Tower A · floor 12live
A-1201
open
A-1202
sold
A-1203
open
A-1204
held
A-1205
open
A-1206
booked
A-1207
sold
A-1208
open
A-1204 · 3 BHK · 1,420 sq ftHELD 46h
Base₹1.62 Cr
PLC · 12th floor₹8.5 L
GST 5%₹8.5 L
Stamp duty + reg.₹9.6 L
All-in₹1.84 Cr
04Inventory

“Is A-204 available?” Yes. Here’s the cost sheet.

Live availability by project, tower, floor and unit. Soft-block a unit while the token clears so nobody double-sells it, and send a cost sheet with PLC, GST and stamp duty in one tap.

  • Available, held, booked, sold: live everywhere
  • Soft-block with expiry and audit trail
  • Requirement-to-unit matching for every qualified lead
Booking · A-1204 · Rohan MehtaSOLD
Token₹5 Lpaid
Agreement₹32 Lpaid
Plinth₹18 Ldue 12 Oct
5th slab₹18 L-
Raise demand letterPortal ↗
05After the booking

The booking is where we start.

Most CRMs stop at “won”. TRET converts the lead into a booking, marks the unit sold, generates the payment schedule and demand letters, and gives the customer a portal, so your team never re-types a thing.

  • Token → booking in one click
  • Payment schedules, demand letters, receipts
  • Customer portal for statements and documents
And the rest
Channel partners
A link per partner, timestamped first claim, commission tracking from booking to paid.
Team & targets
Roles, leaderboards, attendance and check-in, full audit log.
Reports & MIS
Source ROI, funnel ageing, visit-to-booking ratio, daily WhatsApp digest.
Mobile app
iOS & Android with call detection, offline notes and push.
India-ready
GST, stamp duty and RERA fields built in. Data hosted in India.
Integrations
Webhooks and API for anything we don’t already connect to.

Which CRM is best for real estate in India?

The best CRM for an Indian builder is one that pulls leads from the portals you actually use (99acres, MagicBricks, Housing.com, Meta ads, WhatsApp), shows live unit availability, tracks site visits, and handles channel partner claims. Generic CRMs can be configured to do some of this; a real estate CRM like TRET does it out of the box, so your team starts using it in days, not months.

TRET leads list: stage, source, budget, owner, response and next follow-up for each lead

What is a channel partner in real estate?

A channel partner (CP) is a registered real estate agent or agency that brings buyers to a builder's project and earns a commission when a booking is made. In Maharashtra, channel partners must be registered with MahaRERA to deal in registered projects.

TRET channel partners: leads, visits, bookings and commission due per partner

Do I need a CRM as a builder?

If your leads come from more than one source, more than two people handle them, or you have ever lost a buyer because nobody called back, yes. The cost of one missed booking is usually more than a year of CRM.

TRET dashboard: today's calendar and overdue, due and done follow-ups
How it works

How a lead becomes keys.

The same pipeline your team already runs in their heads, now with an owner, a clock and a paper trail at every step.

  1. 01

    Lead lands

    From any portal, ad, WhatsApp or walk-in, into one de-duplicated list.

  2. 02

    Auto-assigned

    Routed to the right executive in seconds with the response clock running.

  3. 03

    Qualified & matched

    Requirements captured, matched to live units, cost sheet attached.

  4. 04

    Site visit

    Scheduled, reminded on both sides, checked-in from the app.

  5. 05

    Token & soft-block

    EOI collected, unit held so nobody else can sell it.

  6. 06

    Booking → keys

    One click to booking. Payments, demand letters and the portal take over.

Why teams switch

Not another lead tracker.

Most real estate CRMs are a contact list with a follow-up button. Here is where the difference shows up in your week.

Leads from portals, ads & WhatsApp
Typical CRM
Yes
TRET
Yes, de-duplicated by phone
WhatsApp templates
Typical CRM
Often an add-on
TRET
Built in, one tap from any lead
Live unit inventory & cost sheets
Typical CRM
Basic property list
TRET
Tower → floor → unit, PDF in one click
Channel-partner first-claim
Typical CRM
Manual
TRET
First claim wins, timestamped
After the booking
Typical CRM
Stops at “won”
TRET
Payments, demand letters, customer portal
India-ready compliance
Typical CRM
Partial
TRET
GST, stamp duty, RERA fields
Mobile app
Typical CRM
Yes
TRET
Yes, iOS & Android, offline notes
Setup
Typical CRM
Weeks
TRET
Your projects live in days
Mobile app · iOS & Android

The whole CRM in your executive’s pocket.

Field teams don’t sit at desks. The TRET app logs calls the moment they end, checks in at site visits, and keeps working when the network doesn’t.

  • Call detection: an outcome prompt appears as the call ends
  • Today’s queue, overdue follow-ups and new leads, push-notified
  • Geo check-in and feedback at the site
  • Cost sheet and brochure on WhatsApp in two taps
  • Offline notes that sync when you’re back in range
9:41●●●
Good afternoon
Aarav · Skyline Heights
A
12
Today
3
Visits
1
Overdue
Queue
  • Rohan Mehta
    Site visit · 4:30 pm · A-1204
    Today
  • Priya Nair
    Callback · 5:00 pm · 2 BHK
    Today
  • Vikram Shah
    Follow-up · overdue 1d
    Overdue
  • Neha Kulkarni
    New · MagicBricks · 3 BHK
    New
CALL ENDED · 3:12 · Rohan Mehta
How did it go?
InterestedVisit fixedCallbackNot now
Pricing

Per seat. No setup fee. Cancel any time.

Onboarding, data import and training are included in every plan. Prices exclude GST.

Most builders

Growth

For builders running one or more projects with CPs and telecallers.

₹1,299
per user / month, billed quarterly
  • Lead capture from portals, ads & website
  • Follow-ups, pipeline & site visits
  • Live inventory & cost sheets
  • Mobile app (iOS & Android)
  • WhatsApp templates & missed-call capture
  • Channel-partner portal & brokerage
  • Booking handoff, payment schedules & demand letters
  • Customer portal
  • Reports, MIS dashboards & daily digest
Book a demo

Enterprise

For developers with many projects, custom workflows and SSO.

Custom
multi-project, multi-city
  • Everything in Growth
  • Custom domain & white-label portal
  • Custom roles, approvals & workflows
  • API access & integrations
  • Dedicated onboarding & account manager
  • Priority support SLA
Talk to us

Minimum 2 seats · WhatsApp and telephony usage billed at provider cost

From the blog

Field notes on selling homes in India.

Practical guides for builders, sales heads and channel partners, from the team building TRET.

All posts →
Start here:Real Estate CRM for Builders in IndiaChannel Partner Management for Real EstateMahaRERA Compliance for Builders: QPR, 70% RuleLive Flat Inventory for Builders | TRET
FAQ

Questions builders ask us.

Anything else? WhatsApp us. A human replies, usually within the hour.

Who is TRET for?

Indian real estate builders, channel partners and brokerages with a sales team, from a single 50-unit project to multiple towers across cities. If your leads come from portals, ads and WhatsApp and your inventory lives in Excel, it was built for you.

How is this different from a generic CRM?

Generic CRMs track contacts and deals. TRET understands projects, towers, floors and units; site visits; channel partners; cost sheets with GST and stamp duty; and what happens after the booking. Nothing has to be bent into shape.

Which lead sources do you connect to?

99acres, MagicBricks, Housing.com, Meta (Facebook & Instagram) lead ads, Google Ads lead forms, your website, WhatsApp, IVR missed calls and CSV upload. New sources can be added through webhooks.

Does WhatsApp come included?

Yes. Every lead has one-tap WhatsApp, with your own message templates (brochure, site visit invite, payment reminder and more) filled in with the lead's name, project and unit. Messages go from the salesperson's own WhatsApp, and each one is logged on the lead.

How long does setup take?

Most teams are live within a week: we import your projects and inventory, connect your portal accounts, set up assignment rules and train your team on the app. No IT team needed.

Can channel partners use it?

Yes. Each channel partner gets their own link to register clients and follow each client's stage. The first registration wins, with a timestamp, so there is nothing to argue about, and their commission is calculated automatically when the unit is booked.

What happens after a booking?

The lead converts to a booking in one click, the unit is marked sold everywhere, and the post-sales side takes over: payment schedules, demand letters, receipts and a customer portal. Your customer never gets handed to a different tool.

Is my data safe?

Data is hosted in India on encrypted infrastructure with role-based access, exportable at any time. Every change is audit-logged. You own your data.

QUESTIONS BUILDERS ASK

Straight answers

Have a question about your project? Ask us in a 20-minute demo.

How is CRM used in real estate?

A real estate CRM keeps every enquiry from 99acres, MagicBricks, Meta ads, WhatsApp and walk-ins in one list, assigns it to a salesperson, tracks calls and site visits, and shows which units are still available. Nothing depends on one person's phone or one Excel sheet. More on real estate CRM for builders.

What is CP in real estate?

CP stands for channel partner: a registered broker or agency that brings buyers to a builder's project for a commission. How builders manage channel partners.

What is the 70/30 rule in RERA?

Builders must keep 70% of the money collected from buyers in a separate project bank account and use it only for that project's construction and land cost. More on MahaRERA compliance.

How do builders keep track of which flats are sold?

With a live inventory: every tower and unit with its status (available, blocked, booked, sold) updated the moment a booking happens. Live inventory for builders.

General information based on RERA and MahaRERA rules as of November 2026. Check the latest MahaRERA orders or your CA for your project.

KEEP READING
Book a demo

Stop losing leads to the project down the road.

Send us your project names and lead sources and we’ll set them up before the call so you see your own inventory, not a sample.

  • 20 minon a call, or in person in Mumbai
  • No setupnothing to install or export
  • Straight answerson pricing, migration and timelines
or WhatsApp +91 85914 18661